The the singer activities of high-profile music worthless reveal the ...

last month, the lack of appearance of Maggie Cheung at the activities of a magazine, came to power rock singer attitude drums, and sing his own lyrics ?Visionary?. The day before yesterday, media broke, Maggie Cheung has signed a contract with Daniel Wu [microblogging] the record company Revolution, in addition to the lead singer, also responsible for the composer, as will be singer-songwriter officially joined the music scene and attend concerts. In addition, since the beginning of this year, Evergrande announced its entry into the music industry, Leroy Entertainment announced the successful financing of the 100,000,000 other news, seems to indicate the warming of the Phonographic Industry.

but in fact, the status quo of Chinese music is still rather a little embarrassed. Even like Jolin Tsai [microblogging] has to sell large three months the album ?MUSE?, as the media and the fans, still can not understand the specific sales figures. The album is dead ?argument, it has not died down because Song Ke? semi regression.

planning: Sulei

author: Fan Association Hung

vicious circle

the one hand, one hand, Maggie Cheung and other high-profile into the music scene rumors ?album is dead?

?sell? album figures are confidential

News

Comparative singer issued a new album in Europe and the United States, you often will find any singer, without exception, when it comes to the new album ?sell? have not heard a specific sales figures. The physical album sales in the end how poor a record company staff had told reporters, ?Now, can sell more than 10,000, even big sell. This is the status of the physical album sales.

now who would want to buy the album? Fei Yu said in an interview with reporters, ?I have a group of loyal listeners, CD sound quality is very good, save a very long time, so they will buy the collection, even without sales than ever before, but can also be flies pass line ?. In addition, a lot of the classic albums of classical music, but also because of the value of a collection, sold out of print is not uncommon.

do signings

the

rely on fans rushed sales

However, such evergreens as Fei Yu in Chinese music, after all, or too little, and now only Tsai, Sandy [microblogging] few. More singers, although it has its own fixed group of fans, but also only by signing will be one after another across the country to hit record sales. Luo [microblogging] such as sales champion reelected for two consecutive years in Taiwan, is notoriously the signings king. Insiders On Luo sales figures, said: ?A lot of people say is likely to be a fans buy a lot of sheets, but can not he do signings will fans buy fans is willing to spend money bought a few, and then to see him a few times, anyway, the sales figures are real. ?

draft singer

EP make money

Sania

in the Mainland, the most well versed in this is a major talent show, just out of the race, they fan base is basically a student-selling album is the most direct way to make money. Throughout the days of entertainment, including record companies, serious if the album did not a few, but it touches on a lot of EP. Production costs are not much, but can withstand the new album, the name of the first nationwide signings will fans really make money, exposure correct. Many draft singer?s fans are keen on the idol impulse sales, the mainland does not like the U.S. Billboard chart as authoritative record sales statistics, the target of fans locked in record sales for commercial websites standings. Whenever draft singer made the album, you can see in their paste, watercress groups where the fan base, we encourage each other to buy CDs in the major sites, ?champion? to send the idol throne.

struggle

singer hair piece tricks and more

rely signings drop in the bucket

have to admit, now physical record already than ever, often packaged like a work of art in general. Guangzhou to promote the new album the Wanfang [microblogging] album packaging full use in the manufacture of tissue paper, as if a book. The Wanfang said add yourself to the idea, and then handed over to a professional team to design. In addition to the design of the album itself down enough effort, every album comes with a small gift has become the norm ? the new album to send posters have been impossible to attract the interest of the fans, send photo books, calendars, pillow, also very common. Record company gifts on is full of tricks ? to send underwear, headphones, 3D glasses.

for these tricks can has been the promotion of sales, the person responsible for the publicity of the Gold Typhoon Ms. Liu said, ?there will certainly be affected, we will also be based on sales feedback and adjustment programs.?

for a regular album, from planning to into the studio to record, and then to publicity, If you only sell a twenty thousand really justify the cost. So many singers rely signings to promote sales. Recently went to Guangzhou to promote the new album Yan Jue said, since after the release of the new album, he almost every week in the country ran publicity, do signings throughout the campaign period up to 3 months. However, if only through signings, cost recovery is a drop in the bucket. Ms Lau said that indeed low physical album sales, the record company in addition to the signings, there are some other ways to go to earn back the recording costs. For the small card singer frequent signings, big-name singers almost no signings phenomenon, Ms. Liu explained, ?big singers too much work, limited promotional time, we can only choose a convenient place signings.?

organized signings, in addition to have a singer present, beside the large and small staff is also essential. A lot of people questioned, a book signing to earn money, to fill a book-signing event staff overhead? Ms Lau said that varies from person to person, ?big-name singers may not be able to.

reporters observed

Music worthless? Copyright toll road is long

recent years, copyright license fees to the music industry back to life, as many of the industry?s expectations. Moment, the musicians through the part of the copyright income up or from the services of the major communications provider to download ring tones. In fact attributable to most online music downloads and KTV demand charges, but still no progress. In fact, in the case of national policies, laws are not yet clear, the industry has begun operations. Reporters learned that the major sites although pay royalties to the record companies are not many, but also in the implementation of. Just in online shopping popular today, people buy cultural products does not yet become a habit.

the face of charges of the message of the music, a well-known website yesterday launched ?Music valuable? users survey. As of press dispatch, 52.9% of users made it clear that he will not pay to download music. However, some netizens said, ?is to look at the standard fee.?

(Zebian: pp)

Music ? News

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